Honda Europe
Embedded Since: 2024
Shoot Days: 148
Assets Delivered: 2000+
Markets: 15
Total Estimated Savings: £750K
Honda Europe is the regional arm of Honda Motor Co., overseeing the automotive products business across 15 European markets.
The Challenge
1
Honda had one fundamental challenge; the time it was taking to go from brief to delivery was too long. Markets were demanding more content, but Honda were unable to produce it without hugely exceeding their annual budget.
This is turn put a huge drain on internal resource, meaning key stakeholders were avoiding making video content even if it was the right tool for the campaign.
The Brief
2
Honda Europe’s content demand is vast. The Communications team is responsible for supplying all 16 European markets with a regular stream of video and stills content, plus also covering all of their other corporate initiatives.
Content requirements include:
Pan-European Campaigns / Organic Social Media Content / New Car Launches / F1 Ambassador Activations / Documentaries / Sustainability Case Studies / Event Coverage / Animations / Editorial Photography / Internal Comms
“It’s a night and day difference working with Stamp.”
— Nick Totten, Corporate Communications Department Manager at Honda EuropeStamp’s Embedded Approach
3
Stamp built a specialist team of producers and filmmakers bespoke to Honda’s needs.
Now, rather than juggling multiple agency suppliers and funding projects on an ad-hoc basis, Honda has one key point of contact and paid a predictable monthly fee.
The Result
4
The content Stamp produced exceeded organic Honda’s annual social media targets in just 3 months.
The model was so much more efficient that even other departments within Honda now bring briefs to Stamp rather than their own suppliers.
